Share Your Work Campaign
Introduction
The “Share Your Work” campaign was created to encourage cultural heritage institutions to promote their work / collections on web and social media. The campaign was a response to a 2017 poll that showed most people learned history through books and movies, and less through digital platforms.
Approach
At the time, less than 25% of cultural heritage institutions were managing more than one social profile. There were also fears that images and locations would threaten collection security. The campaign was design to encourage a change using dynamic, visual elements.
