Archaeology Month Campaign
Introduction
Archaeology Months are celebrated between March and October across more than 30 states. However, most of the public aren’t aware of these celebrations because historic preservation offices limit the marketing to print media.
Approach
We chose to highlight both the state and individual organizations that contribute to cultural heritage preservation. Images were pulled from cultural organizations on Instagram, Facebook and Twitter that operate within the state. The ads were made to be shareable across our public platforms as well as their own accounts.
